Project information
- Category: Data Analytics
- Client: LAPAGE
- Project date: 11 september, 2023
Resume
Lapage, originally a chain of physical bookstores, successfully expanded its operations by launching an online sales platform two years ago. As a junior Data Analyst, I am a part of the Marketing team. The mission involves a comprehensive analysis of key indicators and figures for the company, aiming to make strategic decisions such as creating offers, adjusting prices, and defining the target customer base.